8 Common E-Commerce Website Designing Mistakes to Avoid

The last few years have witnessed the rise and rise of e-commerce. The COVID-19 pandemic, in particular, has compelled businesses all over the world to focus on developing and improving their e-commerce presence. While the popularity of e-commerce presents tremendous opportunities for companies, the increasing number of online businesses also means only the fittest will…

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Creating an Optimal Business Website

A buyer is more likely to go with a company that shows that it values and knows the buyer as a distinct individual, rather than with a company that merely keeps claiming that they care about you or your business – without any evidence to prove that. If you care about your customers, you need…

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Top Qualities of an Efficient Social Media Partner

Top qualities of an efficient social media partner

During the initial few months of the pandemic, we saw enterprises rush towards social media to stay afloat during the lockdown when traditional marketing channels were not operable. Brick and mortar stores closed, and online stores opened but not every enterprise that switched to digital platforms succeeded. There can be many reasons why businesses fail,…

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5 Ways to Increase the Impact of Your Link Building Campaigns

Ways to increase the impact of your link building campaigns

Whether you are new to the digital marketing field or a seasoned expert, you are probably well aware of link-building campaigns’ importance. Links help improve your search engine rankings, increase your visibility, and improve your chances of being seen by your potential customers. Here, we discuss what link-building campaigns are and list five ways to…

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7 Things to Know Before Starting an E-Commerce Business

Starting an e-commerce business

Ever since the pandemic, more and more businesses have been forced to transition to online marketplaces instead of the traditional brick-and-mortar business model. Who can blame them, though, as today’s consumers are looking for convenience in shopping from their homes and are more tuned to navigate online marketplaces like Amazon, Shopify, and eBay. Big names…

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What Makes a High-Quality Link? Debunking some Myths

debunk popular link-building myths

There are several myths and a whole lot of misinformation regarding link building. Some even claim that link building is now obsolete and is of no particular use. However, that is not true, and you should not let such baseless rumors limit the potential of your link-building campaign. Here, we discuss what makes a high-quality link and debunk…

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How Can An Underperforming Website Damage Your Business?

A woman working on her laptop

When the internet was first introduced as a mainstream way to sell products and services, simply having a website was more than enough to establish you as one of the top businesses in your niche. However, that no longer cuts it as websites are absolutely essential in today’s world. So, if you want to leverage…

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5 Reasons You Should Hire a Freelancer for Your Ecommerce Business

Benefits of hiring freelancers

The workforce is changing, and so are hiring trends. You may find it increasingly difficult to manage business operations with your existing team. However, you may not want to go through the hassle of finding a permanent employee as that can be quite taxing, especially considering that you’re probably busy handling the day-to-day operation of…

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4 Common Mistakes to Avoid When Writing Product Descriptions

Operating in the digital sphere isn’t easy, especially with the increasing competition and reducing customer attention span. Did you know that the average attention span of humans is around 8 seconds? How do you capture a customer’s attention within these 8 seconds? Through captivating and well-written product descriptions. Sounds simple right? But it’s not as…

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